Every year, Pedal The Cause undertakes a mission to amplify ridership and secure essential funding for cancer research, hosting the region's premier cycling challenge. The primary objective is to drive widespread adoption of the event by disseminating the message that any type of bicycle is welcome in the cycling challenge. The overarching communication strategy revolves around the powerful notion that ownership of a bike equates to a personal contribution to curing cancer. By emphasizing the inclusivity of the event, Pedal The Cause aims to inspire and mobilize individuals from all walks of life to join the movement and pedal towards a world without cancer.

—

Collaboration: CD/Illustration Tommy Mattler